Converting Media Output to Digital Files for Easy and Fast Searching
January 12, 2016
Public opinion is almost always affected by broadcast and web media, encompassing printed publications. Media monitoring companies, which provide media monitoring services, act as people’s eyes and ears by keeping an eye on Print, Radio, TV and Web coverage across a specific geographical area. They can provide individuals or corporations with the information needed to influence how public opinion can be molded to their advantage.
Media monitoring involves the activity of monitoring Print, Radio, TV and Online output. All of which, is where a company offering media monitoring services would acquire their resources from, including the Internet. In general, information gathered is used to capture content or editorial opinion, including advertising content. Focus however, is always categorized according to industry, subject, geography, size, publication, editor, or journalist.
Media monitoring companies provide subscriptionbased services to individuals, organizations and other companies, but may well depend on their agreement. Copies of monitored media are provided to clients, but only those that are of specific interest to them, including editorial opinion, documentation or analysis. Content is assessed by the client and used to guide them in determining their communications or marketing strategies to drive their brand.
A More Descriptive Example
Traditionally, the media was limited to printed publications. As such, media monitoring was first referred to as a press clipping service. In the 1850’s, when such service was first made available, people from the entertainment industry, including actors, artists, musicians and writers, would require and buy news or featured articles about themselves instead of buying whole newspapers. They would use the articles as reviews for themselves to improve their crafts.
Today, an individual or an organization that has a strong interest to track how they fair in the market, may hire a media monitoring service. Major corporations and companies subscribe to these services to monitor reports and comments about them.
The Process of Conversion
In the case of monitoring media from printed publications, the process of article digitization and or article conversion is applied. If the article is in a physical form it goes through Article Digitization, a process which involves scanning of physical papers. When the content has already been digitized, it will then go through Article Conversion. The monitored converted into searchable and structured text files, applying tags accordingly.
Converted articles are saved in an XML format, making it ready to be indexed into the client’s archive. After submission to the client, they can easily compile all information. In this manner, whenever a certain piece of information is needed, it will be more convenient for them to search for it in their archive. Now that’s a fast, easy & efficient way to monitor media.
This article discusses the article conversion and digitization of monitored media output for easy and fast searching in archives.
The author of this article belongs to Media Track Pte Ltd. Media Track Pte Ltd is an International Media Outsourcing Hub which is proud to serve the Media Industry at its best. Besides converting PDF Files, Physical Papers and Microfilmed Documents into Structured and Searchable Text Files, the company takes pride in covering a wide range of services including Media Management and Outsourcing of Analyst Work. Operational 24/7 – 365 days, Media Track Pte Ltd is capable of delivering a State of the Art Product at a Competitive Price.
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