The Advantages of Print Media in Today’s Digital World
December 22, 2015
Within mere seconds, all the information we need is now available at the click of a mouse, push of a button, tap on a screen or slide of a finger. We now live in a digital world where the way we think about how information is disseminated and used has changed because of the Internet. We spend 80% of our lives in front of our computers, laptops, tablets or smart phones. We listen to music, watch movies and various videos, read e-books or news online through our mobile devices. There’s no more need to spend countless hours searching for jobs or apartments in the newspaper or at the library to do research.
Advantage of Digital Media: Fast Delivery of Information
To deliver information at break-neck speed is digital media's main advantage over printed media. This is especially true where mediums beyond the control of the government are used. Social media networks, for example, are used by the tech and Internet-savvy youth to plot and coordinate mass protests against oppressive rulers. In fact, the revolution that digital media brought about has renewed that long debate whether print media is still significant or not. Now it appears that digital media has become a valuable resource where one question remains: is print media still relevant?
We at Media Track believe that print media is still important. It has a few advantages that give an edge over digital media. We’re not discrediting digital media at all, but we recommend that the advantages of print media should be considered at all times when settling on which medium to use.
Advantages of Print Media:
For one, advertisements in print media can reach more audience than any online banner ads. We are more likely to pick up a magazine or brochure while waiting in line at a clinic or store than click a banner that suddenly pops up when we click a link or open a webpage.
Some printed media stay in circulation for a long period of time because of their conventional but loyal readers. This is especially important for publications, businesses, companies, establishments that are looking for local customers. It is much easier to target a specific audience over a longer period of time with print media.
Physical interaction and experience is important to people. Nothing is the same as physically flipping pages, touching a book or writing notes which no one can experience online. The world is better experienced through touch and movement because it can create a lasting impression on an audience. Print media can do that.
Most importantly, print media can provide better content quality. Reporters can cover subjects and news at greater depth compared to digital media writers.
The Internet is a very useful tool. It’s a necessity. On the contrary, print media still has its advantages over digital media that should never be dismissed.
This article discusses the importance of considering the benefits of printed media today even though we live most of our days accessing digital media.
The author of this article belongs to Media Track Pte Ltd. Media Track Pte Ltd is an International Media Outsourcing Hub which is proud to serve the Media Industry at its best. Besides converting PDF Files, Physical Papers and Microfilmed Documents into Structured and Searchable Text Files, the company takes pride in covering a wide range of services including Media Management and Outsourcing of Analyst Work. Operational 24/7 – 365 days, Media Track Pte Ltd is capable of delivering a State of the Art Product at a Competitive Price.
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